Industrial Motors

The recent Paris conference, at which 186 countries adopted the UN’s Sustainable Development Goals and individually committed to reduce their emissions, has changed the world’s attitude towards efficiency.

“The cleanest energy is the energy not used.”

The fastest way to reduce emissions is to increase the efficiency of the motors that drive the industrial world - the current stock of motors in the 10 to 100 HP size range (about 90 million units) have an average efficiency of 84%. Clearly, there is a lot of benefit to these 186 countries for mandating the use of high efficiency motors.

Based on the International Energy Agency’s study several years ago, we projected worldwide sales of 9 million motors/year in this output range - that estimate has surely risen since the adoption of the SDGs and the commitment of 186 governments to reduce emissions.The biggest improvement in efficiency is available in the smaller 10 to 25 HP motors. Because of this, Industrial Motors in the 10 to 25 HP range will be our first target market.


Our motor is much more power dense (power/weight) than conventional induction motors and therefore much smaller. Because of this, we can distribute worldwide using Amazon’s Prime fulfillment services. No motor in this 10 to 25 HP power range made by another manufacturer is light enough to be distributed through Amazon. Amazon gives us immediate credibility because of their generous returns policy.